Social Media Manager Job at Kitsby, New York, NY

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  • Kitsby
  • New York, NY

Job Description

About Kitsby

Kitsby is a culinary experiences company bringing people together through hands-on baking, cooking, and creative workshops. From team-building events to pop-ups and cultural festivals, we are rooted in storytelling, food, and community.

What Youll Do
  • Own the social strategy for Instagram, TikTok, and emerging platforms that fit our audience
  • Build and maintain a 30, 60, and 90 day content calendar with clear pillars and themes
  • Produce content end to end: concepting, scripting, shooting, editing, posting, and community management
  • Capture on-site content at classes, brand activations, and night markets, including evenings and some weekends
  • Plan and run Lives, UGC programs, and influencer collaborations, including outreach, gifting, and tracking
  • Write captions that convert and match our voice. Manage comments and DMs with SLA targets
  • Report weekly on results. Track views, reach, saves, CTR, conversions, and CAC where applicable
  • Coordinate with our events, operations, and sales teams so launches and promos have strong social support
  • Maintain an asset library, brand guidelines, and a simple approvals process
  • Support TikTok Shop and social commerce: product pages, shoppable posts, and Live selling support
What You Bring
  • Two to four years managing social for a consumer brand or agency
  • A portfolio with short-form video that shows clear ideas, strong hooks, and retention
  • Fluency in Reels and TikTok features. Confident with CapCut or Adobe Premiere. Comfortable with Lightroom or Canva
  • Excellent copywriting and on-camera presence. You can host Lives and coach talent
  • Strong organization and follow through. You hit calendars and publish on time
  • Nice to have: experience in food or hospitality, basic paid social knowledge, understanding of Asian food culture
What Success Looks Like In The First 90 Days
  • Deliver a social audit and a simple strategy with three to five content pillars
  • Ship a 30 day calendar and publish daily or near daily across core channels
  • Launch a lightweight influencer seeding program with ten creators and clear tracking
  • Cover at least three live events with real-time posting and next-day recaps
  • Improve baseline engagement and reach by double digits, reported weekly
Working Hours
  • MUST be flexible to work for nights and weekends during events
  • On-site content capture is required.
Salary
  • $20-25/hour with room to grow as we work together.

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Job Tags

Flexible hours, Night shift, Afternoon shift,

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